The History

1954 - 1955

Beginnings

Attilio Pagani (1929 – 2010) begins his working life at sixteen years of age, in Milan, at a small basement in Viale Montenero from where father Ettore runs a metalworking business. Here, Attilio Pagani begins producing ceramic tiled panels for low cost kitchens and creates the first cooker hood extractor fan unit made of thermosetting resin, from which the company would take its name: Vortice. An innovative product, not only by reason of the material used, but also because of the purity of line and form that would win it a Compasso d’Oro, the oldest and most authoritative industrial design award in the world.

+1954 - 1955
Attilio Pagani, founder of Vortice

1954

+1954
Viale Montenero in the mid-50s
+1954
Entrance of the building in Viale Montenero where Ettore Pagani carried out its activities
+1954
The first fan is "Vortice": it will also give the name to the company.
+1954
Attilio Pagani creates the first company logo
+1954
Atomium: the Vortice first table fan
+1954
Atomium, advertising of that time

1955

+1955
The Vortice first appliance: the polisher
+1955
Detail of the Vortice brand on the polisher

1956 - 1970

Innovation and experimentation

These are the years that see the foundations for future success of the company being laid, with the range of products on offer widened by developing axial flow fans for window-pane mounting, and centrifugal axial types for bathrooms and kitchens. Vortice invests in experimentation and innovation: 1963 heralds the arrival of MAGICFILTER, the first European cooker hood equipped with a coco-carbon filter — a material used hitherto for filtering return air in nuclear submarines or in space capsules. It is just the start: a few years later Vortice would unveil VORTRONIC air cleaners, complementing the effectiveness of coco carbon filters with an electrostatic filter and a germicidal lamp. VORTRONIC can be considered the first Italian air cleaner, and indeed among the first anywhere in the world.

1956

+1956
The development of household appliances continues: the coffee grinder
+1956
The Vortice range of coffee grinder: form and color studies

1959

+1959
The logo is combined with a stylized V. ... wrapped in a vortex. The graphic design is Sella & Bianchi studio

1962

+1962
Comes the very first industrial plant of 6,000 square meters in Peschiera Borromeo

1963

+1963
Magicfilter: the first cooker hood with coco-carbon filter
+1963
Magicfilter: advertising of that time
+1963
Vort aer: window extractor fan
+1963
Superplatt: centrifugal fan for kitchens

1964

+1964
Presentation folder of that era

1965

+1965
Vort muro: wall mounting extractor fan

1967

+1967
First meeting of Vortice Italian agents

1969

+1969
The logo designed by Gigi Romeo: the V spiral appears for the first time
+1969
Comes the development of the Vortronic: the first Italian air purifier

1970

+1970
With boxing, Vortice begins to use sports sponsorship as a further means of brand communication
+1970
Carmelo Bossi, a member of the Vortice team, wins at Monza the superwelter world championship by beating in points Fred Little
+1970
Attilio Pagani is rewarded with an award of the City of Milan, "L'Ambrogino d'oro" for ranking a Milan boxing team first in Italy for number of victories and champions

1971 - 1987

A success no longer just Italian

Vortice is now an established name on the Italian market, growing stronger by the year thanks to the quality and originality of its products. Complementing a range of residential and commercial extractor fans that continue to set the standard in this particular sector, other epoque-making products also appear: DRUM VACUUM CLEANER, NORDIK ceiling fan and ARIANTE table fan, and the small “personal” fan designed in collaboration with Marco Zanuso, with which the first of many Compasso d’Oro awards was won by Vortice, confirming the combination of form and function that characterizes every product bearing the Vortice brand. The Vortice company now begins expanding beyond the domestic market.

1972

+1972
Opens the current factory in Zoate Tribiano, about 160 employees, the heart of the technological and commercial development of Vortice
+1972
Porsche is sponsored by Vortice at Targa Florio race
+1972
Ariante: designed in collaboration with Marco Zanuso

1973

+1973
Vortice sponsors a cycling team and wins the "Six-Days" in Milan

1974

+1974
The foreign expansion begins with the opening of a branch in Paris
+1974
The effort for an international development will be a constant for all these fifteen years: in a short time a presence in more than 80 countries
+1974
Caldodò: portable convectors and fan heaters
+1974
Caldodò: promotion materials for counter of that time

1975

+1975
Bidone Aspriratutto: from an original idea of Attilio Pagani came the first example of sledge vacuum cleaner
+1975
The production of Bidone Aspiratutto begins in a created ad hoc company, Alfatec: is an instant success
+1975
The famous advertising campaign of Bidone Aspiratutto that was inspired by the cover of the "Domenica del Corriere"
+1975
Roberto Molino, son of the famous Walter Molino, designs this campaign
+1975
The campaign was created by STZ agency
+1975
Irony, fantasy and a bit of absurd .......
+1975
.... to tell the practicality and the many uses of an innovative product!
+1975
STZ agency redraws the brand: it is an evolution of the previous one, with proportions and rigorous graphic logic

1977

+1977
Vortice LTD opens: the English branch today in East Midland

1979

+1979
Ariante won the "Compasso d'Oro"
+1979
Ariante is born as a "personal" table fan... but with special accessories for different installations!
+1979
Caldosol: an innovative and functional product , Trabucco and Vecchi studio design
+1979
Caldosol: advertising of that time

1981

+1981
Here is "Il Ventilare": the newspaper to strengthen the liaison with installers and wholesalers
+1981
Vortice advertising on "Il ventilare"

1983

+1983
Nordik: ceiling fans
+1983
The range of Vortice ceiling fans: soon becomes a market reference point
+1983
AER K: in-line centrifugal fans, Trabucco and Vecchi studio design
+1983
Polivalente, centrifugal extractor fan for kitchen, Marco Zanuso design. For the first time, the closure of the two scrolls is realized without screws ... with an elastic
+1983
Record range: wall axial extractor fans

1986

+1986
Le Mans: Peugeot P85 is sponsored byVortice
+1986
Peugeot P85 model

1987

+1987
Vortice gets the prize "Compasso d'Oro" for the design of its production

1988 - 2004

A continuously evolving company

A period of consolidation: alongside an offering of residential ventilation products by now enjoying benchmark status on the Italian market, the Vortice catalogue is expanded to include commercial and industrial extractor systems, electric heating appliances and, a first for Italian companies, climate control products dedicated to electrical wholesalers.

1989

+1989
Scaldatutto: portable fan heater, whose name will become of common use for find heaters for home or for the bathroom

1990

+1990
Here is "The Vortice" the natural up to date evolution of the "Ventilare"
+1990
On the cover of "Il Vortice" the faces of people that marked an era in tv .....
+1990
…in show business….
+1990
….in sports and….
+1990
in culture world.
+1990
A magazine that has been able to gather around himself over 50,000 readers per issue
+1990
Comes the first igienic range, AHD: automatic hand dryers

1991

+1991
Axial K and Angol K: in-line centrifugal fans for kitchen cabinet awarded a "Compasso d'Oro" Mention of Honor
+1991
Ariante 30: the best selling model in the new range Ariante, awarded a "Compasso d'Oro" Mention of Honor
+1991
Ariante 2 Arlecchino: the assembly of pieces, available in five pastel colors, is random; therefore, the color composition is always different, relying on well 78,125 possible combinations

1992

+1992
Vortronic: the evolution of Vortice air purifiers

1994

+1994
CA-V0: centrifugal extractor fan awarded a "Compasso d'Oro" Mention of Honor

1996

+1996
The first ideas to recover the heat
+1996
The evolution of ideas for Caldofà
+1996
Caldofà, the first example of a domestic heat recovery unit

1997

+1997
Caldorè: the portable convector and fan heaters

1998

+1998
The Climaticum: the first air conditioner sold in Italy in the electrical wholesaler channel

2000

+2000
Punto range: here is one of the larger wall/window axial fans range of the residential ventilation market
+2000
Deumido: portable dehumidifier

2001

+2001
Vortice booth at the Intel Fair in May in Milan

2002

+2002
Vario range: wall/window and built-in axial fans
+2002
Vortdry: hair dryers with flexible hose

2003

+2003
Gordon range: oscillating table, wall-mounting and pedestal fans
+2003
Gordon range: hand sketch of the original wall version
+2003
Metaldry range: automatic and manual hand dryers
+2003
Polar M: portable air conditioners

2004

+2004
Vortice celebrates its 50th years
+2004
LineoV0: in-line mixed flow fans

2005 - 2014

The years of change. The ventilation sector undergoes a significant process of change with the introduction of more and more stringent regulations on energy consumption and efficiency, and as a result of the impact that one of the worst economic crises in history has had on the sector. Aware of the consequences associated with the international downturn, the Vortice strategy is nonetheless to expand its distribution channel, push investment in internationalization and widen the scope of its industrial ventilation business, completely renewing the product catalogue and organization.

2005

+2005
Vortecno, the HVAC channel specialised division, is created
+2005
Punto Filo range: wall axial fans
+2005
Quadro range: centrifugal duct fans
+2005
TR ED range: centrifugal roof fans with horizontal discharge
+2005
AF-CO range: compact plate axial fans to be installed in commercial and industrial premises
+2005
Microrapid range: compact wall-mounted fan heaters
+2005
Microsol range: compact wall-mounted convector heaters

2006

+2006
Caldopro range: portable and wall-mounted professional fan heaters
+2006
Caldosi: portable fan heater
+2006
Thermologica colonna: infrared wall heater
+2006
Professional WD range: professional wet & dry vacuum cleaners
+2006
Vort Penta range: centralised continuous ventilation unit

2007

+2007
Thermologika Soleil range: infrared heater for indoor/outdoor use
+2007
Ariante Tower Super: oscillating tower fan
+2007
THT range: axial duct fans for hot fumes extraction

2008

+2008
CA WE D range: centrifugal duct fans for external wall
+2008
Ariett LL range: "long life" centrifugal duct fans

2009

+2009
Vort Leto Mev range: centralized continuous ventilation unit
+2009
Vort Platt range: centralized continuous ventilation unit
+2009
Vort Notus range: de-centralized continuous ventilation axial fan
+2009
Caldofast range: portable fan heater
+2009
Prometeo: the first heat recovery unit designed and manufactured by Vortice
+2009
The Vortice booth at ISH Frankfurt Faire : only innovations in products, services and ......
+2009
….brand communication.
+2009
The press campaign: focus on new products

2010

+2010
President Carlo Pagani remembers his friend and partner Attilio Pagani, who died August 20, 2010
+2010
Vort HR 200 range: high efficiency heat recovery units
+2010
Thermologika: wall-mounted infrared heater
+2010
Portable and wall-mounted professional fan heaters
+2010
Wth the acquisition of Loran srl, Vortice enters the industrial ventilation field for large facilities
+2010
CTL by Loran, an example of air treatment unit, typical of a industrial ventilation facility

2011

+2011
Vort Prometeo Plus HR 400: high efficiency heat recovery unit
+2011
E ATEX: plate axial fan for installation in potentially explosive areas
+2011
C ATEX: centrifugal fan for installation in potentially explosive areas
+2011
Vort Fohn: gun-type hair dryers

2012

+2012
Vortice Ventilation System is established in Changzhou, China
+2012
Vortice Latam is opened in San Jose, Costa Rica, for the development of the South American markets
+2012
Serie Thermologika Design: lampada a raggi infrarossi da installazione
+2012
HR Invisible E range: heat recovery units specifically designed for installation in false ceiling
+2012
Airdoor range: air curtains

2013

+2013
RLHP: ultra-high efficiency heat recovery unit with heat pump.
+2013
Changzhou, China, the factory is officially opened
+2013
The new range of wall axial fans is created: Punto Evo range
+2013
Here is the new ranges of 2013 ERP Directive compliant extractor fans

2014

+2014
Vort HRI DH range: heat recovery units with integrated dehumidification system for false ceiling installation
+2014
Punto Evo Gold range : the version of design with metallized and mirror finishing
+2014
Vort HRI Phantom range: heat recovery units for installation in false ceiling
+2014
Vort super dry: hand dryers
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